Premium European beauty brand MyGlamm launches POSE – an HD HD make-up ready line POSE by MyGlamm has roped in  Bollywood beauty, Sonakshi Sinha as the face of their launch campaign. This line caters to the ladies who are looking for camera-ready and look picture-perfect, at any point in the day. 
The ad created quite a stir on social media after a video of actress Sonakshi Sinha wearing handcuffs and going to jail went viral. The hashtag #AsliSonaArrested also started trending on Twitter. 

Moving on, the range consists of blush and highlighter duos, setting powder, bronzers and around 20 lightweight lipsticks. The makeup products are come with optical blurring technology to create the impression of a flawless face. Also, most of the formulas are lightweight and last for long. But the best bit is free of parabens, D5, mineral oil and nano ingredients, making it suitable for even the most sensitive skin.