Jubinav Chadha is one of the winners of the 41st edition of NIF Global Presents GenNext. The collection, Postcard from Valley of Flowers, displayed at the recently held Lakme Fashion Week x FDCI, is inspired by the iconic Valley of Flowers in Uttarakhand. Landscapes are brought alive through quilting and patchwork, with latitudes and longitudes woven into textiles. Custom postcard prints deliver nostalgia while flora bloom through intricate embroidery. Modern yet classic silhouettes balance experimentation with structure anchored by earthy colours. It captures the joy of escapism.
Jubinav further experiments with basket-weaving techniques to map geographical latitudes and longitudes, creating engineered textiles that reflect both emotional and geographical experiences of travel. Fabric choices include Turkish linen, cotton silk, micro-crepe, micro-suede, cotton fleece and vegan leather. The colour story mirrored the valley’s natural hues of greens, beiges, browns and greys, punctuated with vibrant thread-embroidered accents inspired by wildflowers. The Delhi-based designer took us through this vibrant range.
What’s the idea behind the collection?
It’s inspired by watching a lot of travel vlogs and the idea of longing for travel. The idea behind the collection is to translate a memory of a landscape into garments. During our research, we found that landscapes are among the most shared images on Instagram, so we instantly knew this would resonate with our audience. The “postcard” element represents memory, which we translated into embroidered floral stamps and digital prints. We explored the concept of memory, memoir, and visual landscapes in multiple ways.
What inspires your designs?
I create every design for myself—I am the muse of the brand. If I were to wear it somewhere, I’m confident it would attract a tribe of people who relate to my sense of style.
What are the relaxed and casual wear silhouettes that are trending this year?
Japanese-style pleated pants are going to be a trend; they’re relaxed yet formal. We’ve created our own version of this in the collection.
What colours can men explore this summer apart from monochromes?
I believe men should never restrict themselves to a particular colour or palette. My advice would be to explore any and every colour that suits you and enhances your confidence and mood. We often underestimate the power of colour, but it can truly uplift or bring you down. Hence, every colour deserves respect.
Tell us about your other upcoming collections.
We have two labels under our company: Jubinav Chadha and Jubinav. While Jubinav explores Western wear, Jubinav Chadha focuses on Indian wear and festive clothing. We are now planning to launch a version of A Postcard from Valley of Flowers in an Indian wear format. This is something we have never done before, and this collection truly deserves that extension.