World Music Day: Arjuna Harjais’ latest single promises an emotive and nostalgic journey

The popular songwriter and Youtuber has partnered up with Pakistani star Natasha Noorani for a love-filled trip down memory lane
World Music Day: Arjuna Harjais’ latest single promises an emotive and nostalgic journey

Popular YouTuber Arjuna Harjai, who had a busy year in 2024 releasing one single after another, shows no signs of slowing down. His 2024 hit, Mangoge Na?, will be followed by his newest single, Zikar Hai, which will be released on June 21. 

A song featuring old memories, video games and Punjabi lyrics, Arjuna has teamed up with popular singer and ethnomusicologist, Natasha Noorani for his song.

Taking inspiration from the words of Divya Harjai – his wife – as a starting point, Arjuna tapped into the “feelings of new love — the excitement, the yearning, and the sweet anticipation of seeing that special someone again”, for his newest song.

Arjuna’s song is also influenced by the work of Yuzo Koshiro, and his soundtrack for the video game Bare Knuckle, a favorite of Arjuna’s when he was younger.

“These emotions are at the heart of this piece, making it a very intimate and heartfelt creation. Additionally, we wanted to experiment with blending different musical styles. We mixed the nostalgic vibes of synth-wave with the energetic and rhythmic log drums of amapiano. This fusion added a unique layer to this Punjabi composition, making it a distinctive and emotionally rich piece,” he adds.

World Music Day: Arjuna Harjais’ latest single promises an emotive and nostalgic journey
World Music Day 2024: Delhi-based artiste Kamakshi Khanna opens up about her latest EP, Heartbreak 2020

Arjuna has hit a number of milestones in recent years, surpassing one million subscribers on YouTube and 200,000 monthly listeners on Spotify through Bollywood hits like Winter Ayun Waliye and O Soniye.

Meanwhile, Natasha herself has made a name in the Pakistani music scene, partaking in Pakistan’s first edition of Boiler Room – a world renowned music event – and directing the Lahore Music Meet (LMM).

Their cross-country collaboration was the brainchild of Srishti Das, Arjuna’s A&R at Orchard. “I was worried that the key wouldn’t match but I’m so glad Arjuna reached out to me and thought my tone would suit the song,” Natasha confesses before quickly adding, “I enjoy things that are challenging stylistically for me such as ‘Zikar Hai’ since it's outside of my usual experimental Urdu pop vibe.”

(Written by Abhinav Shenoy)

World Music Day: Arjuna Harjais’ latest single promises an emotive and nostalgic journey
Striking chords and touching hearts: An exclusive interview with Prateek Kuhad on his musical journey and upcoming tour

Related Stories

No stories found.
X
Indulgexpress
www.indulgexpress.com