Sydney Sweeney’s viral campaign reportedly boosted denim brand's market cap by $400 million

Sydney Sweeney has done it once again. The actress has proved that she isn't only a pretty face in the industry and her star power exceeds beyond screen. Her latest campaign with American Eagle titled 'Sydney Sweeney Has Great Jeans' has taken the internet by storm.

It turned cheeky wordplay and Y2K nostalgia into another viral marketing masterstroke, by which Sydney is famously known for. But this around time it wasn't only about viral memes or traction but serious business, and by business we mean serious money.

Sydney Sweeney's charm does wonders to American Eagle's latest denim campaign

American Eagle dropped an ad featuring the Euphoria star in their classic denim ensemble head-to-toe. The ad quickly grabbed eyeballs and went viral on all social media platforms. The playful campaign became a meme fest in internet, with social media users riffing on the double entendre. But while internet was busing meme-festing, Wall Street quietly listened. American Eagle’s stock surged more than 10% during intraday trading and continued to climb 22% in after-hours, a staggering $400 million increase in market value.

The brand craft fully amplified the campaign with new developments like AR lenses on Snapchat, futuristic 3D billboards including the Las Vegas Sphere, AI-based denim try-ons, and the launch of limited-edition Sydney Jeans. All of these tactics heavily appealed Gen Z and back to school shoppers, a consumer base hard to win over in today's digital environment.

Retail investors, particularly those on meme stock forums like WallStreetBets and Stocktwits, quickly started to take part. Many stated minimal due diligences but maximal trust in Sydney Sweeney’s next-door-cool-girl influence. “Who doesn’t like Sydney Sweeney?” became the unofficial investment thesis. Some critics even debated the campaign's massive success as a backlash against overly "woke" syndrome. While there's debate on Sydney's ad was meme material or marketing fuel, analyst agree that it reached the targeted goal.

Among all this one thing comes out in light crystal clear: when "We partner with Sydney Sweeney" trends, brands are sure to reach their goal.

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