Allu Arjun's Ala Vaikunthapurramuloo music album crosses 1 billion streams on YouTube 

Mumbai, May 17 (IANS): Southern superstar Allu Arjun has reason to celebrate as the music album of his film Ala Vaikunthapurramuloo crossed one billion music streams on YouTube.

"Thanks to each & every music lover for making our scintillating audio such a big success. #AVPLMusic. 1 Billion music streams and counting on a single channel on @YouTubeIndia for #AlaVaikuntapurramuloo @alluarjun #Trivikram @hegdepooja A @MusicThaman #1BillionStreamsForAVPL," read a tweet by Aditya Music.

This comes as no surprise as the soundtrack of the film had been promoted well.

Earlier this year, Arjun and actress Tabu had got together to promote the music of the Telugu film. 

The event was touted as South India's "biggest musical night" was witnessed almost 50 music artistes like Armaan Malik and Sivamani hitting the stage.

It features hit tracks such as Samajavaragamana and Butta Bomma.

"The songs have become a sensation. The soundtrack has become one of biggest trump cards of the film. Every actor has a strength. One of my core strengths is music. That's why we have focussed a lot more on the music of the film," Arjun had said earlier.

The songs are also a rage on TikTok.

Australian cricketer David Warner had also posted a TikTok video wherein he was seen using platform's popular freeze filter with the film's Ramuloo Ramulaa song playing in the background.