This upcycled collection aims to combat fashion industry’s waste crisis

This brand has transformed its least-selling styles into fresh, new designs, promoting a sustainable mindset

In celebration of Upcycling Day on June 24, 2024, Virgio, a homegrown circular fashion start-up, has announced the launch of its latest Upcycled Collection. Embracing sustainability as a core value, Virgio has transformed its least-selling styles into fresh, new designs, promoting a sustainable mindset.

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Virgio's smart tech enables the brand to produce in-demand styles in the right quantities, minimising waste. The Upcycled Collection from the brand is a statement demonstrating alternative ways to tackle unsold inventory. By introducing the upcycled edit, it hopes to nudge the industry to think differently and tackle business issues smartly and innovatively. It also helps consumers understand the wastage problem in the fashion industry and learn ways to address it.

 Unlike recycling, which often breaks down materials to their base components, upcycling retains the integrity of the original material and enhances it through creative repurposing. This process not only reduces waste but also contributes to environmental sustainability by giving new life to items that would otherwise be discarded.

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The fashion industry generates around 92 million tons of textile waste annually. Approximately 85 percent of all textiles produced each year end up in landfills, with over 30 percent of items from fast fashion brands like Zara and H&M meeting the same fate. This new collection embodies Virgio's dedication to circular fashion and serves as a testament to its mission of reducing waste and promoting eco-friendly choices in the fashion industry.

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