Mira Kapoor unveils her skincare secrets and new beauty brand

From personal experience to market gap: Mira Kapoor's journey to creating her beauty brand
Mira Kapoor
Mira Kapoor

When it comes to glowing skin, Mira Kapoor has never ceased to impress us. Her spotless skin gives us major envy, no doubt. As she embarks on a new venture with the launch of Akind, a skincare brand dedicated to revolutionising the beauty industry, we talk to her to get a glimpse into the behind-the-scenes of her beauty regimen.

What motivated you to co-found this brand, and how does your personal skincare journey influence the brand’s philosophy?

The motivation came from my personal skincare experiences, where simplicity and effectiveness were always at the forefront. Addressing my own skincare challenges underscored the need for personalised care focused on skin barrier health. Identifying a gap in the market, I decided to offer straightforward solutions that prioritise this essential aspect of skincare.

Mira Kapoor
Mira Kapoor
Mira Kapoor
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Could you share some insights into your daily skincare regime?

Having tried and tested various approaches, I’ve honed my skincare routine to focus on efficacy and practicality, tailored to what works best for my skin type. Initially, I experimented with skin oils for hydration through daily face massages, only to realise they weren’t ideal for my somewhat comedogenic skin. This discovery inspired products like On Cloud 9 moisturiser—light yet intensely nourishing—for effective skincare.

My daily regimen typically includes Akind’s Fresh start cleanser, Bounce back toner, Get even serum, On Cloud 9 moisturiser, and No shade sunscreen primer in the morning. In the evening, I swap the Get even serum for sleep tight and add an extra layer of moisturiser. This routine allows me to maintain a straightforward yet effective approach, addressing specific skin concerns with products that are accessible and beneficial for everyone.

Beyond skincare, how do you prioritise fitness in your daily routine, and how does it contribute to your overall well-being?

I like to give equal importance to strength training with weights or pilates, yoga, and rest. Rest is underrated, and I feel injury and peak performance are both dependent on it. Just like my skin, I like to listen to my body and take cues from it.

What are some key aspects of your diet that you believe contributes to maintaining healthy skin?

I follow the principles of Ayurveda, so dosha aligned meal plans that adjust with the changing seasons as well as the environment are what I pursue. As a vegetarian, I like to eat simple and include limited plant-based protein. I’ve been following practices like having overnight-soaked raisins and a spoonful of ghee in the morning for many years now. It regulates hormones, and that glow shows on your face.

Mira Kapoor
Mira Kapoor
Mira Kapoor
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How do you balance your busy schedule (as a mother, entrepreneur and celebrity) with self-care practices, including skincare, fitness, and diet?

Finding that balance isn’t always easy, but it’s something I make an effort towards everyday. Being a mother is my top priority, so that’s where everything starts. I’ve learned to be really efficient with my time, and I like to compartmentalise rather than have several mental tabs open at all times. It’s all about being present in each role. I’ve also surrounded myself with an incredible team and a loving family who support me in every step.

What advice would you give to individuals looking to improve their skincare routine and overall well-being?

Establishing good skincare habits, routines, and consistency early on, ideally in the teenage years, can make a significant difference. Starting with a simple routine that includes a gentle cleanser, toner, moisturiser, and sunscreen can help set the foundation for healthy skin.

manuvipin@newindianexpress.com

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