The much-coveted launch of Fenty Beauty in India is finally here. Ever since Rihanna launched it in 2017, Indian makeup enthusiasts have been anticipating its entry into the country. Now, the brand will make its debut in the Indian market on March 7.
The brand has received appreciation for its commitment to inclusivity. Rihanna, the founder, envisioned a brand where everyone feels seen and celebrated. This translates into high-quality makeup designed for a wide range of skin tones and types, including those that have traditionally been underserved by the beauty industry. The brand offers innovative products that work for all skin types, allow for easy layering and come in a wide array of flattering shades.
“Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognized and empowered, no matter their ethnicity, culture, skin tone or style the better,” said Rihanna.
The brand's focus on complexion products reflects Rihanna's signature "Fenty Face" – a radiant makeup technique tested and perfected by the singer herself. This approach to makeup artistry has been used backstage, onstage and in Rihanna's everyday life. Some of the much-loved products in the label includes its iconic Pro Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter and Gloss Bomb Universal Lip Luminizer, all of which will be exclusively available on Nykaa.
On a related note, the Barbadian popstar recently performed at the pre-wedding celebration of Anant Ambani and Radhika Merchant. Reportedly, she charged between $8-9 million or INR 66-74 crore for her performance, with most of the amount going towards paying her background singers, equipment transportation and outfit changes.
