Fossil announces all-new limited-edition watch designed in partnership with Varun Dhawan
Mumbai, Sep 26: Fossil has announced an all-new limited-edition watch designed in partnership with Varun Dhawan.
This limited edition watch aligns itself with Fossil’s curator series – a collaborative collection of watches fueled by a creative class of artists and innovation icons.
Blending Fossil’s timeless style with Varun’s personality into a dynamic design, this watch features Fossil’s bestselling Machine watch case with a sleek black dial with a polish of Varun’s signature red on the three hands that display the hour, minute and second.
Varun’s initial and birthdate are inscribed on the dial, making this exclusive watch that much more personal.
The watch case comes with two premium strap choices for additional versatility – a black steel bracelet and black silicone strap with croc pattern and red accents.
Each timepiece is individually numbered and comes encased in exclusive packaging featuring Varun’s signature and a personalised message to all his fans.
Taking forward this personalized initiative for Varun Dhawan and reflecting his compassionate side, Fossil has collaborated with the NGO Magic Bus, whose efforts are centred on helping children develop the necessary life skills to lead a brighter future.
The timepiece is the latest iteration of Fossil’s commitment to community impact: Make Time for Good.
Make Time for Good is Fossil’s pledge to unleash the power of youth to take action toward transformative, cultural change.
As a Make Time for Good partner in purpose, Magic Bus is currently helping more than 375,000 children and 100,000 young people in India escape the cycle of poverty by providing access to essential life skills, education and employment.
As an organisation close to Varun’s heart, a portion of the exclusive Varun Dhawan x Fossil watch sales will be donated to Magic Bus to support their mission of ending the cycle of poverty through education.
The watch is available in Fossil and partner stores across India and on the Fossil website at INR 13,995.
Commenting on this launch, Varun Dhawan, Celebrity Brand Ambassador said, “Fossil is an iconic brand that has always celebrated creativity, authenticity and optimism, everything that I swear by when it comes to my style. I am honoured to be associated with a brand that is so close to me, to create a watch that truly personifies what I believe in – something new, exciting, and affordably classy. I hope everyone loves it as much as we do.”
Talking about the launch, Johnson Verghese, Managing Director, Fossil Group India said, “We are proud to announce the launch of Varun’s watch – a one of its kind curation. This elegant timepiece embodies Fossil’s ethos, rightly blended with Varun’s personal style. With our brand spirit translating perfectly into a distinctive design that is in line with the current style trends, we are certain that this limited edition watch would be loved by Fossil’s and Varun’s fans. ”
Features of Varun’s watch include:
- Our bestselling Machine watch case
- Quartz Chronograph movement
- Water resistance up to a pressure of 5 ATM
- Stainless steel black IP bracelet strap
- Additional black silicone strap with simulated crocodile texture and red accents to go sporty
- Polished red “V” as Varun Dhawan’s initial
- Varun’s birth date 1987/4/24 inscribed on a miniature display
- Diameter: 45 mm
For more information please visit maketimeforgood.com and follow @fossil social channels to learn more about the limited-edition watch and how you can Make Time for Good.
About Fossil: Fossil was inspired by American creativity and ingenuity. Bringing new life into the watch industry by making quality, fashionable watches that were both fun and accessible. Creativity was at the heart of everything we did.
Today, we continue to focus on what makes us, us: Our optimistic attitude, our dedication to authenticity and, of course, our creative spirit.
The things we make, from traditional watches to smartwatches, bags to wallets, jewellery to gifts, complement every style and fit every lifestyle—for all the moments that make you, you.
About Magic Bus: From 3,000 children in 1999 in Mumbai, Magic Bus has transformed over one million children and young people living in poverty, taking them from a childhood full of challenges to a life with meaningful livelihoods.
Magic Bus is one of the largest poverty alleviation programs in India, impacting 3,75,000 children and young people in 22 states and 80 districts of India in FY 18-19.
We deliver our sports activity-based sessions in close to 1961 communities and 930 schools in both urban slum clusters and remote rural areas. Since the Livelihood programme began in 2015, we have 42 Livelihood centres.
They have trained 28,000 youth and placed more than 70% youth in jobs in the organized sector, career-based training or get self-employed, with an average salary of INR 10,287.
Magic Bus also works in Nepal, Bangladesh, and Myanmar with 6000 children, in 40 communities and 31 schools with 81 Community Coordinators.
About Magic Bus Childhood to Livelihood Programme: The Magic Bus Childhood to Livelihood programme uses the playground as its primary learning space where girls and boys have an equal opportunity to participate in the session.
It carries out sports activity-based sessions, working with children over a 7-year continuum starting age 12, to enable their participation in school and to develop the critical soft skills required to succeed in the workplace.
As a result, children become confident and resilient. Children use the life skills they adopt, to fend off destabilizers such as child marriage and child labour that are deterrents to them completing their secondary education.
The youth-centred Livelihood programme connects the aspirations and potential of young people to available market opportunities. Magic Bus builds their employability skills and maps their job potential based on individual strengths and mobility.
Magic Bus also mobilises the entire ecosystem of the child; her parents, school teachers, local leaders and School Management Committees to ensure the change is transformational and sustainable, thus helping her break out of the vicious cycle of poverty.