Breeze, the latest collection from The Bear House, is all about elevated simplicity. Crafted in light linens and breathable cottons, it’s quiet, intentional, and effortlessly cool.
“Breeze was born from the idea of an untamed summer escape. We wanted to create pieces that felt like a breath of fresh air—easy, airy shirts that move with you, without fuss,” say co-founders Harsh and Tanvi Somaiya. The collection leans into softness without sacrificing sophistication, designed for the man who values comfort as much as craft.
The collection features relaxed yet refined silhouettes. The shirts are unstructured but never sloppy. “We have created a fit that’s laid-back yet polished. What gives each piece definition is subtle tailoring but with freedom of movement,” Harsh explains. These clothes are apt whether you’re lounging under a sun or navigating daily city life.
It features hushed tones like gentle whites, misty blues, and washed olives—reminding one of barefoot walks on a beach. “Our palette captures summer’s quieter moments. We wanted the shades to evoke calm—they will urge you to slow down,” Tanvi adds. A lot of thought has gone into the textures. The fabrics are breathable, high-grade linens and soft cottons that age like fine wine.
But what truly sets Breeze apart is its emotional wearability. This isn’t trend-driven fashion—it’s a lifestyle distilled into fabric and form. “We design for authenticity. These garments will let you feel like yourself, fully at ease, completely present,” says Harsh.
Menswear continues to evolve beyond rigid tailoring and trend cycles, and with Breeze, The Bear House has tapped into a desire for clothing that reflects a slower, more thoughtful pace of life. “Today’s man wants his wardrobe to mirror his values. It’s not just about how clothes look—it’s about how they feel,” Tanvi reflects.
Breeze doesn’t just dress you for the summer, it invites you into it.
Prices start at Rs 2,495. Available online.
—manuvipin@newindianexpress.com
@ManuVipin
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