Just as you thought you mastered the art of heatless waves and bouncy blowouts, along comes a hair trend that changes the whole game. Say hello to cloud curls! Cloud curls are the fluffy, soft, slightly frizzy texture that feels like a hug for your hair. And no, it doesn’t ask you to tame or smooth every flyaway into place. But encourages the opposite.
Coined by hairstylist and trend forecaster Tom Smith, cloud curls are all about embracing your hair’s natural texture, with a soft halo of volume that feels youthful, airy, and just the right amount of unbothered. Think of it as the hair version of wearing linen in August. It should move, breathe, and not try too hard.
This trend is catching on for a reason. Sabrina Carpenter rocked it in her latest song Manchild. After years and years of ultra-sleek hairstyles and defined curls that required layers of product and heat tools, people want something softer and more intuitive. Cloud curls give you exactly that lived-in, fluffed-up texture that feels oh-so-romantic. They don’t look like you have spent hours behind it and maybe that’s the charm.
It’s great that you don’t need to overhaul your routine to achieve the look. You should start with what your hair naturally looks like and enhance it a bit. Try using a lightweight curl cream or mousse while your hair is still damp, scrunch it up, and let it air dry or diffuse. Avoid anything that might weigh your hair down, because you want movement, airiness, and a bit of imperfection. And your fingers can be better than a brush here. And for straight or fine hair, texture sprays and soft overnight twists can help mimic the effect. Skip the sleek middle part and go for something a little more undone. Think of a soft side part or no part at all. Once dry, flip your head over, shake it out, and maybe fluff up the roots for lift.
Most importantly, don’t stress about controlling every strand. Cloud curls are forgiving. They thrive in humidity. They laugh in the face of frizz. And as we slowly leave the monsoon behind and head into autumn, that feels like exactly the kind of hair energy we all need.
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