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Apple's latest Diwali campaign, Step Into the Light, created in collaboration with Indian fashion label Raw Mango, has sparked a debate online.

Why Apple and Raw Mango’s Diwali film has divided viewers

Featuring Juhi Chawla and a folk reinterpretation of a popular 1990s song, Step Into the Light brings together Indian textiles and technology. However, questions around its storytelling, brand identit ...
Apple records highest-ever revenue in India for September quarter

Apple sees record iPhone upgrades in India as its popularity continues to grow

Apple records its highest-ever revenue in India for the September quarter of FY26, driven by rising iPhone upgrades and the growing appeal of its premium product ecosystem
Apple’s big Mac moment: Touchscreens come to MacBook Pro

All the new announcements and updates from Apple's 'Pro and Tell' event in LA

The Mac gets a major rethink, the iPad mini finally goes OLED, and M6 silicon powers a fresh round of upgrades
Apple’s Touchscreen MacBook Pro Is More Than a Design U-Turn

Touchscreen MacBook Pro: Why Apple changed its mind and what it means for Indian buyers

Apple's latest MacBook Pro signals a rethink of its long-standing approach to laptop ergonomics and user interaction
Apple iPhone Duo foldable

Pre-ordered Apple's new foldable iPhone Duo? You might just get it later than the instant rollout

Apple recently opened pre-orders for its new foldable iPhone Duo, and it sold out in the blink of an eye. But with its retail launch nearing, here’s how you can still get one for yourself...But there' ...
Apple could split its October launches into two rounds

Apple reportedly set for two October launches featuring new Macs and Smart Home devices

Apple is reportedly preparing a new smart-home hub, HomePod mini and Apple TV, but Amazon has already given its Alexa ecosystem a head start with Alexa+ in India.
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