Hyderabad, April 3 (IANS): After raking in blockbuster collections at the box office, Telugu superstar Mahesh Babu's new film Sarileru Neekevvaru has now broken a record on television.
The film was telecast on the occasion of Ugadi (the Telugu New Year) and has garnered viewership ratings that are unprecedented for any Telugu film in the past.
The film saw a whopping 23.4 TVR, on being aired on Gemini TV. This is a record for any Telugu film in the last 15 years.
"Superstar @urstrulyMahesh's #SarileruNeekevvaru breaks records, scoring 23.4 TVR on Television with its recent World TV premier- the highest ever rating observed. This is phenomenal and certainly, new records set! Congratulations!" tweeted trade analyst Ramesh Bala.
Directed by Anil Ravipudi, the romantic action drama features Mahesh Babu in the role of an army officer. It is bankrolled by Mahesh Babu along with Anil Sunkara and Dil Raju and Mahesh Babu.
Vijayashanthi, Rashmika and Prakash Raj also play crucial roles in the entertainer.
Other Telugu films that have garnered big television ratings in recent times include Baahhubali 2: The Conclusion, Baahubali: The Beginning, Duvvada Jagannadham and Fidaa.
Rajinikanth's TV debut on Into The Wild with Bear Grylls turns out a superhit ratings topper
Keeping Up with the Kardashians season finale shot using iPhones amid COVID-19 lockdown
Lockdown diaries: Male TV stars 'share the load' with spouses at home
Soap opera star John Callahan passes away after 'massive stroke' at his California home
DD to bring back classic shows, Shah Rukh Khan's Circus and Rajit Kapoor's Byomkesh Bakshi
The wisest things in the nicest way: Our favourite Sirius Black quotes that will echo forever
HBO Max delays filming of Friends reunion special
Instagram web series Firsts gets record 26 million views, fans demand a second season
Fallon, Kimmel perform mini-shows from home for 'our new post-apocalyptic world'
Ellen DeGeneres 'already bored' as her talk show gets suspended over coronavirus concerns